Abusua FM broadcasts in Kumasi, Ghana, operating on 96.5 MHz FM. Launched in June 2016, the station is owned by the Excellence in Broadcasting (EIB) Network under the leadership of media entrepreneur Nathan Kwabena Anokye Adisi, popularly known as Bola Ray, with strategic oversight by Dr. Kwabena Duffuor, the network's founder.

Abusua FM positions itself as a culturally grounded and family-centered station, embracing the slogan “Yɛ Wɔ Dɔm” ("We are united/family"). Its programming approach blends news, talk, music, relationships, and civic engagement, all delivered in Twi with an emphasis on Ashanti values and mass appeal.

Mission & Key Initiatives

• Focuses on community development and dialogue through people-centered programming and interactive talk shows.

• Positions itself as a “problem-solving” radio platform, empowering listeners to voice their concerns and hold public figures accountable.

• Promotes relationship building and cultural healing through unique social content such as the MASEM show.

• Provides a platform for local voices in Kumasi while staying competitive with national-level media in news and entertainment.

• Serves as a flagship for EIB’s regional expansion in the Ashanti Region, promoting unity through diverse but accessible programming.

Programming Highlights

• Morning Show: Abusua Nkommo, hosted by veteran broadcaster Kwame Adinkra, sets the tone for civic engagement and local discourse. Known for its hard-hitting interviews, commentary, and listener interaction, the show is a key source of news and public sentiment in Kumasi.

• Mid-Morning Show: MASEM, hosted by Maa Gloria and supported by contributors Maa Gifty and Fire Man, focuses on family, relationships, and personal development. It blends life coaching with social dialogue to offer healing and direction for listeners.

• Additional programs cover politics, religion, lifestyle, entertainment, and music—targeting the broad preferences of Kumasi’s diverse audience.

Contact & Location Details